Lenovo is dedicated to building exceptionally engineered personal computers. Lenovo’s business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, Lenovo is a new world company that develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Our mission is to provide businesses and consumers with smarter ways to be productive, efficient and competitive and to enhance their personal lives. Operating in more than 60 countries, we are dedicated to serving the needs of our customers, partners, investors, employees and local communities with a business model that is based on:
Our values serve as the foundation of our company and define who we are and how we work. Principle among them are:
Innovative and entrepreneurial spirit
Accuracy and truth-seeking
Trustworthiness and integrity
Lenovo came about as the result of the merger of two of the most storied companies in technology and business: Legend Holdings in China and IBM’s Personal Computing Division in the United States. The merger was heralded as a watershed event in global business with the potential for integrating two disparate cultures, languages, processes and markets.
As a result, Lenovo embodies the unique market possibilities in combining the best of East and West -- joining North American and China-based technology players in the creation of a unified global PC leader with growing market positions in developed and emerging markets alike. With more than $16 billion in annual revenue, Lenovo’s market strength spans not only market geographies but also the world’s consumer and business PC markets.
Innovation: New World, New Thinking
Lenovo is one of the world’s largest makers of personal computers and makes the world's most innovative PCs, including the renowned ThinkPad? notebook as well as products carrying the ThinkCentre?, ThinkStation?, ThinkServer?, IdeaCentre? and IdeaPad? sub-brands.
Today, Lenovo is a global corporation with significant operations on six continents. Everyone at Lenovo takes great pride in our ability to attract top talent from diverse backgrounds and from around the world. We view our differences and diversity as a source of strength in building a collaborative culture that helps us achieve our goals.
We have no world headquarters and, instead, have put in place a distributed management structure that places operational hubs in centers of excellence around the world integrating this talented, diverse group into a cohesive New World company.
Our multicultural management team is free to convene wherever and whenever it makes the most sense. Lenovo has operations hubs in Beijing, Raleigh, NC, Singapore and Paris, a marketing hub in Bangalore, India, and major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina.
The company employs more than 21,000 people worldwide, including 1,700 designers, scientists and engineers, representing a broad collection of nationalities and languages but at the same time working with one unified language and vision: to build the world’s most exceptionally engineered personal computers.
Two Roads to Creating a PC Powerhouse
In 1981, IBM launched its Personal Computing Division which literally invented personal computing with such innovations as the first laptop computer, the precursor to the ThinkPad notebook, synonymous with innovation and quality.
In 1984, Legend Holdings was founded in China with just 11 computer scientists and $25,000 in cash, with the idea of delivering information technology more rapidly to consumers and businesses in China.
In 2003, Legend began marketing its products under the Lenovo brand, melding the "Le" from Legend with "novo," the Latin word for "new." It officially changed its company name from Legend to Lenovo a year later.
In 2005, Lenovo Group’s acquisition of IBM’s PC division essentially combined the market strength of Lenovo in China and elsewhere in Asia among consumers with IBM’s leadership position in Europe and North America among business PC users.
In 2007, Lenovo launches the IdeaPad line of consumer-branded PC products and drops the use of the IBM logo on all its products two years ahead of schedule.
In 2008, Lenovo completed its entry into the server market with the launch of the ThinkServer? portfolio, designed to deliver a better server experience for
small and medium business customers.
Innovation: New World, New Thinking
Lenovo owns the greatest track record for innovation in the PC industry and remains committed to innovation in its products and technology; innovation drives our business and adds value for customers.
Lenovo boasts extraordinary research capabilities. Its R&D centers in China, Japan and the U.S. have produced some of the world's most important advances in PC technology, ranging from the original "bento box" PC notebook design in 1992 to the 2008 launch of the innovative ThinkPad X300 "Kodachi," heralded as one of the world's lightest, thinnest and most innovative full-featured notebook PCs ever.
The ultimate goal of Lenovo's R&D team is to improve the overall experience of PC ownership, while driving down the cost of ownership. The company is rich in talent, with teams that have won hundreds of technology and design awards – including more than 2,000 patents – and introduced many industry firsts:
TrackPoint pointing device (“the little red button”)
ThinkPad design - one of the industry’s most silent PCs
VeriFace: Lenovo’s face recognition technology that creates a digital map that becomes the system’s password.
Dual-screen mobile workstation: combining unique design with complex engineering to meet the needs of high-demand computing environments.
Our Commitment to Corporate Citizenship (CSR)
Lenovo is committed to being a responsible and active corporate citizen, consistently working to improve its business while contributing to the betterment of our local communities, the environment and society overall.
Lenovo practices corporate citizenship in many ways:
Product quality and safety: Lenovo is focused on the safety of our products throughout their entire lifecycle, from manufacturing, transportation and installation to use, service and recycling or disposal.
Safe and Healthy Workplaces: Lenovo’s people are its greatest asset. In addition to meeting the legal requirements of the countries in which we do business, we ensure our employees have safe equipment and facilities; offer competitive compensation packages; and support stringent voluntary workplace safety standards.
The Highest Ethical Standards: Lenovo is committed to the highest standards of integrity and responsibility, including respecting and protecting intellectual property. We provide guidance to every employee on a wide range of issues concerning ethical business practices, securities trading, health and safety, and compliance with government regulations.
Concern for the environment: Lenovo is committed to environmental responsibility in all aspects of its business, from product design and supplier selection to manufacturing, facilities management, transportation and logistics and product lifecycle management, including recycling and reuse.
Donating time and resources to philanthropy: Lenovo and its employees are committed to helping those less fortunate and, when disaster strikes, to lend a helping hand to those who can no longer provide for themselves. Soon after the devastating earthquake in Sichuan Province in May, 2008, nearly 4,000 Lenovo employees made financial donations for disaster relief while hundreds more lined up to donate blood. In addition, Lenovo has committed 1% of its pre-tax income to programs and initiatives that serve society to address issues in areas of great need, no matter where those areas or issues happen to be.
Our Competitive Spirit
Lenovo’s thirst for excellence extends from our products to our sponsorships. The global spotlight shone brightly on the Lenovo brand during the 2008 Olympic Games in Beijing, where the company leveraged its role as a global partner of the International Olympic Committee and presenting sponsor of the Olympic Torch Relay.
What's more, Lenovo demonstrated its technical strengths in delivering a flawless performance that met the unprecedented demand of the Beijing Games. A network of 30,000 pieces of equipment, including desktop and notebook computers, touch-screen devices and printers supported by more than 600 Lenovo engineers.
Building on the success of its sponsorships of the Beijing Olympic Games, Lenovo has been selected to perform a similar role in providing technology and support for the Shanghai World Expo in 2010.
Lenovo is also a sponsoring partner with motor racing’s Formula One Vodafone McLaren team. Formula One provides an outstanding showcase for Lenovo’s technology, and keeps Lenovo at the forefront of an arena where performance counts.
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